re:TODAY

McLuhan says, "once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we really don't have any rights left. Leasing our eyes and ears and nerves to commercial interestes is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly..." pg 68, 'understanding media: the extensions of man'

look around.